In the Overview tab, you can view the Authority Score (which is domain authority). Try It Free. Masuk ke halaman Website SEO Checker. Công cụ này không chỉ hiển thị cho bạn PA & DA của một trang web, nó còn hiển thị Xếp hạng Moz, Địa chỉ IP và Vị trí, Chỉ. The industry's leading SEO toolbar – over 800,000 installs and climbing – MozBar gives you instant metrics while viewing any page or SERP. Bulk Domain Authority Checker (Freemium) Moz gives DA of only one domain per search. Website authority is an SEO concept that refers to the overall “strength” of a particular domain. Small SEO Tools. Authority Score. Bulk Domain Authority & Page Authority checker. Whether you’re walking into a stakeholder meeting, preparing to take on a new client, or looking for a quick health check of your website, the Domain Overview tool is the perfect place to start. See our website for SEO add ons for Internet Explorer and Firefox. TRY IT FREE. ” Then, configure your settings and run the audit. Gather Key Backlink Information to Build Your Strategy. So, just what is the meaning of Domain Authority (DA)? In a nutshell, it is a metric developed by Moz that website owners can use to evaluate how likely their content is to appear in search engines for relevant queries compared to their closest competitors. See their Authority Score, top referring domains, most commonly used anchors, and the ratio of text, image, and other. New improvements include factoring in organic traffic and common spam signals, a. Domain Rating – DR is a proprietary metric created by Ahrefs to measure the depth of a site’s backlink profile compared to others in the same field. 99 $ 19. Domain Rating and URL Rating checker. As you can see above, you get handy traffic data in a few seconds. If you want to find out anything about a pertinent URL, SEMRush can get you moving in the right direction. It also reveals the average scores in each category for the domains you. Authority Score: Authority Score is Semrush’s proprietary metric used to measure the overall quality of the domain. To use this tool, simply enter the URL of the website you want to check into the search bar and click on the "Check Authority" button. 1. Start by entering your domain and clicking “Start Audit. It runs on a scale from zero to a hundred. Step 2: Analyze the results. Free Website Traffic Checker / semrush. On Page SEO Checker. SEO based on reliable data, not gut feeling, is the right path to long-term success in Google search results. SEMrush starts at $99. 8. Authority Score is our compound metric that grades the overall quality of a website or a webpage. Pick pricing plan which fits for your needs best. Anchors: A breakdown of the most commonly. Domain authority is a measure of a website’s rank in search engine results and may be considered an indicator of its overall quality. And with our tool, you can enter as many as 10 URLs to compare multiple sites at the same time. An ‘authority score’ (Semrush) or ‘domain rating‘ (Ahrefs) that gives you an at-a-glance indication of how well a website is likely to perform in search results. To jumpstart your competitive analysis, go to Semrush Domain Overview, enter a domain. But in the gardening niche, the average Domain Authority is more like 30. For example, sites like Google, Wikipedia, Amazon and YouTube all have Semrush rank less than 10. For all other types of businesses, there is a 20% discount on the annual subscription. Domain Authority is not a Google metric. enter the URL (s) of the pages or domains you’d like to bulk check, one URL per line. Other big SEO brands and keyword research tools with large link indexes have developed their own authority metrics. ” (I’m going to call the project “Backlink Audit. Ahrefs Has More Comprehensive and Up-to-Date Database of Backlinks. If the backlink is still active, reach out to the webmaster to get the link removed or updated. Both Have Strengths in Different Areas. 3. Domain authority (DA) is a metric developed by Moz that predicts how. 👉 Our ranking of the best backlink checker tools: Ahrefs : It has an impressive number of results for power users, along with the quality to go along with it—there’s limited information on referring IPs, but you still get the referring domains, a less cluttered interface than Semrush, and essentials like top backlink lists and domain. Semrush. Step 2: Sign up for SEMrush. Try It Free. Step 3: Open Up The 'Backlinks' Tab To Dive Deep Into The Links. Quality backlinks can help you outrank your competitors and get you additional referrer traffic. If Similar Web is the best free option, then Ahrefs is one of the best-paid website traffic estimators. A tool for reviewing the traffic for your own or competitor’s websites. How to Use Semrush for Subdomain Content. Historical data in this report goes back to. Just open the tool and select “ Import text from web . This information sheds light on the credibility of the URL and its ranking potential. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. For new websites, the domain authority score is always low. This explains the different results you get when using. The Semrush backlink checker is a powerful tool for those who want to follow up on any website’s backlinks by gathering data on its functionalities. Moz Domain Authority, Explained. SEMrush. Create an account on Moz (or take the free trial) and follow the onboarding process. And I’m proud to be partnering with the best in the industry including: MOZ, SEMrush and Ahrefs. Ahrefs offers subscription packages for any budget. Besides the Da Pa, You can also check your website's domain age and spam score using our other tools like domain age checker and spam score checker. SEMRush is one of the all-in-one platforms that helps you to get a detailed report on your domain authority and overall overview. And also check your linking domains, inbound links, ranking keywords, and many more. 2. To check your website Domain Authority, enter the domain’s URL in the input field at the top of this page and click on the Analyze button. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. From end to end, Semrush keeps your domain in check and fighting fit to reach the top of the search engine results pages (SERPs). Completely free (but you get more out of it if you use Google Ads) Ahrefs Free SEO Tools. To evaluate expired domains, look for domains that are relevant to your niche, have high-quality and relevant backlinks, and have no penalties from Google. Cukup ikuti langkah berikut. Moz has a comprehensive free domain SEO analysis tool. 2. Next, check Google Search Console for your sitemap. Go to Backlinks Analytics in SEMrush to see the domain authority of the website or those of the competitors. Go to a website that offers a page authority checker tool such as Ahrefs, Moz, or SEMrush. It is already the biggest database on the web, and it’s growing steadily. free domain SEO analysis tool. The closer to 100 your score is, the better your website’s authority is. Luckily there are a number of different tools and Projects that allow analysis at the subdomain level. Some of the characteristics this tool helps you evaluate include: Domain capabilities. To use the SEMrush Domain Authority Checker, simply enter your website’s URL and click the “Check Authority” button. com #1 free seo tools → seo review tools seo review tools: 61+ free online seo tools build with ! → rank checker → domain authority checker → keyword tool → backlink checker Moz DA: 44 Moz Rank: 4. There are a few ways to pick out competitors to add to the report. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. The average DA of a blog with its domain name is between 30 and 40. Semrush has an Authority Score that measures the overall quality and SEO performance of a domain or webpage. How Do I Check Domain Authority? Enter your URL into the input box above and click Go Fetch to check its domain authority. It checks for Semrush Traffic offered by Semrush. And I’m proud to be partnering with the best in the industry including: MOZ, SEMrush and Ahrefs. An external link, also known as an outbound link, is a hyperlink on a website that points to a different domain. 2 billion keywords in 243 countries. To determine domain authority, look at 40 factors. Copyscape. All the factors above contribute to the presence of websites in the high ranking search page results. 2. 4. toxic backlinks tool, domain authority checker tool, and other SEO services, which are also helpful in SEO. Find the best websites with our Site Explorer tool. Step 3. Chances are your competitors will have backlinks from media sites, blogs, or other relevant websites in your niche. Obtain step-by-step instructions for your website optimization. Domain Authority or DA PA Checker is a tool to Check website moz Domain Authority. Hover over the link, right-click, and choose “Inspect. A URL-encoded string that contains domains in a specified format, separated by "|". The MozBar will display the Domain Authority (DA) score for the website on the top of the page. What is Domain Authority – This is a SERP score from 1 to 100 which define the authority of your website in search engine ranking factors. Simply put URLs into the input field and click ‘’check authority’’ button. Competitive Research. It is one of the powerful domain authority checker tools that shows you instant insights into your domain strengths and weaknesses of your competitor or prospective customers’ point of view. Check out their Authority score based on data from real traffic: it’ll give you clear indications of where exactly there might be room for improvement. It is important to note that Domain Authority isn’t everything. Login. Whether you are analyzing your own list of keywords or looking at the suggestions in Keywords Explorer, our Keyword Difficulty metric shows you the opportunities you can easily rank for. Link building is the process of getting other websites to link to pages on your website. Check for issues related to: Performance: slow pages, too-large CSS or HTML. You can also dig into page elements, view search results from a different engine,. – The main factor in measuring Ahrefs DR is backlinks. Semrush’s On-Page SEO Checker helps you improve the on-page SEO of your website. Semrush has a handy tool that analyzes the text on a single page and scores it on a scale from 1 to 10. ) If you see the word “nofollow” within the rel attribute, it means the link is nofollowed. Bulk Website Authority Checker enables you to check bulk domain authority, bulk Trust Flow, bulk Semrush Traffic, bulk websites IPs & Bulk Alexa Ranking, speedy tool with Excel and CSV sheet export option. com. Beste Tools zur Überprüfung der Domain-Autorität (100 % kostenlos)Semrush vs Ahrefs: In A Nutshell. The Backlinks report has helpful sorting, filtering, and exporting functions to make this process easy. SERP Checker. Step 2: Sign up for SEMrush. Change the dropdown to pages that link to any combination of: The result is a much more specific set of link opportunities. ”. And to pick a search engine, device, location, and language to track your rankings. You can add up to 10 URLs, but do ensure that you enter one URL per line, like this: Click on the “Check Rating” button. Yes, but if your goal was only to check the DA and DR of a page they offer that for free using the link above. Simply put URLs into the input field and click ‘’check authority’’ button. Explore single URLs, domains, and anchors. Backlink anchor text — Analyze anchor texts to see. SemRush and Majestic offer paid tools, but there are a number of free backlink checker tools to help you with the process that are just as effective. Join the free trial here. Enter up to 200 URLs or Websites. Serpstat provides the ease of access that extremely busy people need to effectively run their websites with the best content and the highest number of clicks. Semrush - Online visibility management and content marketing SaaS platform Today we’ve revamped and improved the way we calculate our Authority Score. ”) You’ll see several options on the next screen. 99 $ 3. ”. Majestic External B. For more comprehensive SEO, PPC, and research tools, including competitor analysis, keyword research, website audit, backlink analysis, and advertising tools, pricing starts at $129. Authority score (the domain authority metric by Semrush) Backlinks data; And then, I use all this information in a unique algorithm to generate the final metric that you see when using the traffic authority checker tool. Domain authority (DA) is essential for two main reasons. ”. Collect ideas on strategy, content, backlinks and more. How Authority Score Is Calculated. On our day to day at Codedesign we use Moz, SEMRush and Ahrefs but there are several fantastic tools: 1. Add every single URL in the new line and this tool will show the spam score of the websites you pasted. com for free in the access and secretKey sections, you can pull values such as Domain Authority, Moz Rank, Page Rank, Backlink, and Total Link up to 1000 URLs. Domain Authority and Domain Rating are almost similar, but they still have some significant differences. txt file to the Google Disavow Tool. Best Website Legit Checker. One popular tool for this purpose is Moz's Link Explorer. Historical data in this report goes back to January 2012. Step 2. Top 7 Free Backlink Checker Tools. If you want to do a bulk domain check, enter one URL per line. Domain Authority is based on data from our Link Explorer web index and uses. The tool is free to use and you can check any number of websites. And offers technical SEO assistance and reporting. 95/month. This is another tool that will help you to get the same information about the domain name you want. ” Although a site’s domain authority and brand presence play important roles, the #1 factor in a page’s ability to rank in Google is the authority of that page. Enter up to 200 URLs or sites — click “Compare” to see the results. Small SEO Tools Domain Authority Checker. Moz DA(Domain Auth. SE Ranking Backlink Checker 3. Authority Score is the result of calculations run by a neural network algorithm that uses machine learning to measure every domain’s authority based on quality, popularity, and backlink signals. Traffic Analytics. From a Domain Overview, you can click on any of the data modules to jump into more specific. You get instant insight into any website URL you enter into the specified field. Backlink Analytics on Semrush uses Authority Score to measure the impact of a webpage or domain’s links. . The domains will be listed in descending order by the number of backlinks they send to the queried domain. Repeat with the specific URLs of your competitors' articles. These top 10 tools offer powerful features that will help you boost your website visibility on search. Semrush’s On Page SEO Checker gives you ideas to improve the ranking of and organic traffic to your webpages. Generally, a score of 40 or above is. The Hoth 15. The tool is easy to use and provides an accurate representation of a website’s authority. Start your free 30-day trial today!Authority Score — The domain authority a domain has;. Check Domain Authority (DA), Page Authority (PA), anchor text, linking domains, and more. When it comes to domain authority, high-quality backlinks are king. yep. It is a reliable indicator out of 100 that estimates the ability of the website to rank in the SERPs. File -> Make a copy. SEMRush is a paid search analytics tool, but you can make 10 free queries when you create an account. To use the SEMrush Domain Authority Checker, simply enter your website’s URL and click the “Check Authority” button. However, expired domains that have been around for a while might have. Breadth. Just a selection of the Free SEO tools you can find on SEO Review Tools: Backlink checker. It shows a domain authority of 14, which by any standard is a low authority website. How to Check Domain Authority with SEMrush. These are websites that can potentially impact the DA of your website. For best results, checking your domain and page authority with multiple tools can give you a more accurate representation of where your site is relative to other domains ! This tool allows you to check DA and spam metrics for up to 10 URLs at a time. bulkdacheck. Find out if the name is taken. To do this, open the Position Tracking tool. A domain authority bulk checking tool can easily help you find out the ranking of the website you want to use. Domain Authority Checker; Check History of Domain Authority [Unique] Backlink Checker; Plagiarism Checker; Website Traffic Checker;. Authority Score for Casper competitor tuftandneedle. biz,. It ranges from 0 to 100 (with the higher score indicating a stronger domain) and takes into account a variety of factors, including the link power (quality and quantity of backlinks), estimated monthly average organic traffic, and spam factors (indicators of. Semrush has a free domain authority tool and a paid one. Tip: Create a free Semrush account (no credit card required), and you can crawl up to 100 URLs. The higher the score, the better the authority of a domain. For example, in the marketing niche, most of the big players have a Domain Rating of 85-90. Check Authority Score in SEMrush’s Backlink Analytics tool. SEMrush Domain Authority Checker. Authority score by Semrush. It’s a popular tool for search engine optimization professionals focused on link building. We picked some of the biggest brands on the Internet and ran them through this. ca domains and other popular TLD’s including . You can also spy on your competitors and find link-building opportunities to increase the authority of your domain. To view the DA of your website or your competitors, go to Backlinks Analytics in SEMrush. Domain Authority Checker (Moz): Moz is the organization answerable for instituting the expression “Area Authority” at first. Semrush – Authority Score; Ahrefs – Domain Rating; Majestic – Trust Flow & Citation Flow; Generally, most SEOs use Moz’s domain authority as the main metric to track. Next, the tool will run the request and return the results in a matter. MOZ. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. Semrush Rank is Semrush’s proprietary ranking of the domains on the Internet with the highest organic visibility based on how much estimated monthly traffic they are getting from organic search. SEMRush Traffic Analytics comes with a 7-day free trial. 1. It provides data on your website's authority score, the total number of backlinks, types, and quality of referring domains, and a lot more. You can also check Ahrefs’ “Domain Rating” metric to assess the. 9 Semrush Rank: 336,782 Facebook ♡: 180 Categories: Business/Employment, Computers/Internet/Web Design and Development. Enter your competitor’s domain in the search bar and begin collecting insights on a competitor’s most recently built links, overall backlink profile size along with their most important partnerships and referring domains. Avoid reaching out to link prospects that won’t even respond. Berikut cara check DA PA di Website SEO Checker: 1. Find a website with a Spam Score higher than 30%. We use it for everything SEO-related. Google Search Console is a free SEO site checkup tool from Google that helps you monitor and maintain your website’s presence in search engines. Propel your search strategy with competitive intelligence, ROI-improving insights, and a complete view of your organic search performance. Fast check Authority Score. Semrush tools, Google Analytics 4, GSC, and additional sources to generate tailored PDF reports. 2. To submit your sitemap, click “Sitemaps” in the sidebar. Here’s how to check your historical domain authority step by step. ”. We recommend that you start by checking a page on your site vs. 99 $ 34. The higher the score, the more assumed weight a domain’s or webpage’s outbound links to another site could have. It is the best plagiarism checker if you have bulk work to. The Moz Link Explorer displays the link’s domain, linking page and anchor text, as well as its domain authority (DA) and page authority (PA). You need to paste the URL of the websites you want to check. An online service like SEMrush provides many benefits, from link-building reports to backlink domain authority. Enter your domain, click. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. The digital tool provides other features, as well — such as the number of unique external linking domains (Linking. com #1 free seo tools → seo review tools seo review tools: 61+ free online seo tools build with ! → rank checker → domain authority checker → keyword tool → backlink checker Moz DA: 44 Moz Rank: 4. SEMrush. Click “Create my first project. 3. Semrush is one of the top digital marketing tools to perform site analysis, keyword research, competitor analysis, content marketing, and marketing campaign management for businesses. Q3. But, you also have the ability to enter. Domain Authority Checker; Domain into IP; Domain Hosting Checker; Find DNS records; Blacklist Lookup; Meta Tags Tools. Just enter your website url and see domain authority of any domain name. Majestic SEO’s Trust Flow and Citation Flow. It calculates the financial value of each word. Don't forget to save 20% on annual billing. ”. Bulk Rank checker, Check the rankings of your website in Google. After you have all your websites entered, click on the green analyze button, and Traffic Analytics will run your data. Moz Pro. There may be some instances where you want to run analysis and research in Semrush but you are specifically looking to analyze just a subdomain. With the Jan 2023 Domain Score update, SEMRush now factors in your organic traffic estimates, meaning smaller, niche websites should expect to see a lower DS than ones with a broader appeal. According to Moz, internal linking can also help distribute link equity throughout a website, which can improve the visibility of individual pages in search engine results. PharmaCare approval does not indicate that the. Moz – Yes, a 75% discount. Quickly analyze potential link sources, competitor pages, or your own webpages for 12+ metrics including Domain Authority. ”. The higher the website’s domain authority, the better chance of. You can look at the common links your competitors have that you’re missing and work your way through those, or you can look for patterns in the data to see the type of sites where competitors are getting links. 99 $ 1. Enter a website URL to know its domain authority, ranking keywords, and number of referring domains. Then, enter your domain and click “ Set up tracking . Here’s a breakdown of the standard terms you’ll access while using Semrush. ”. A domain authority bulk checking tool can easily help you find out the ranking of the website you want to use. We provide domain registration services including: Domain registrations, transfers, and renewals for . Some you may recognize include: Majestic’s Citation Flow; Semrush’s Authority ScoreIf you also have a SEMRush subscription, the results link back to that program to provide even more information about your domain history over time. Analyze the top 10 rankings for any keyword in any country. They are also available as Chrome extensions and you can check the authority of sites directly from your browser by installing one of them. Add all your competitors to the bulk Domain Authority checker. Users would require checking domains one by one. No entanto, você não tem que pagar um centavo para usá-lo. Compare by Countries. Keyword Research Tool. com October 2023 Traffic Stats. The ranking is based on monthly data from the Semrush database and can be pulled for any of our regional databases. To use this tool, you have to do is display your domain name and the whole set of useful information. SEMRush Traffic Analysis. Check website backlinks with Semrush Free Tool. SEMRUSH. So there’s a lot of truth to that old adage. If you see a lot of advanced. SEMRush is a paid search analytics tool, but you can make 10 free queries when you create an. The domain authority scores provided by the tool are highly trustworthy and reflect the true ranking potential of a website. For more, check out the user manual. The key is available on the Profile page. This report provides a summary of backlinks, including their type, referring domains and IP addresses for a domain, root domain, or URL. Here, you can see the authority score of your site, the number of total referring domains, and backlinks. org. Use the Bulk DA & PA checker to determine the strength of specific pages and the likelihood for a domain to perform well in search engine results. Backlinks Overview Report. Domain Authority may seem like a trivial and difficult process, but with DA checker tools like SEMrush, the process becomes meaningful and understandable for the users. Enter the URL of the website whose Domain Authority you want to check in the search bar. Number of backlinks. 2. Ahrefs does offer a bunch of SEO tools for free, such as a broken link checker, a website authority checker, a keyword rank checker, etc. 99 $ 12. Use the Bulk Analysis Tool to analyze your competitors’ backlinks in bulk. Look into your competitor’s organic traffic in the Organic Search tab. You will then be able to see your score in the DA PA column. See full list on semrush. Sort by the number of backlinks to find your competitor’s. Our company’s SEO strategy is fully based on Ahrefs’ tools and tutorials. If you don’t have access to a toxic link checker, you’ll need to find all your backlinks. And indicates how impactful a backlink from the site might be for your SEO. 8% of SEO experts use chrome extensions for on-page SEO, 18. org. Upon completing the scan, you will obtain the Page Authority (PA), the Domain Authority (DA), and the Moz Rank for the website that you evaluated the URL. The Moz domain authority (DA) checker tool is widely used by website owners and digital marketers. Công cụ check Domain Authority hoặc công cụ check DA cung cấp thông tin chi tiết về thẩm quyền cho website của bạn. What SEMRush rank cares about is the amount of organic traffic a domain receives from Google's search results. There are a few ways to check the domain authority (DA) of a website for SEO purposes: Use a free online tool such as SEOmator Domain Authority Checker: This tool allows you to enter a website's URL and see its DA score, as well as other metrics such as page authority (PA) and the number of backlinks. 2. Our solution, Semrush Authority Score, is the most. SEMrush is a popular all-in-one digital marketing platform that offers a variety of tools and features to help businesses improve their online visibility and performance. The free one shows a lot of information, including site score, links, and a comparison to competitor websites. I love the authority score checker within SEMRush since it allows me to easily audit the backlink profile and look at the organic keywords already ranking for a domain when looking into the authority score. Below is an example. Building authority in a specific niche takes time and effort. Canada Pension Plan. You’ll also see volume, the competition, and even seasonal trends for each keyword with the help of website analytics. Get startedwith Semrush today. Google Search Console. Look into your competitor’s organic traffic in the Organic Search tab. Authority Score is our compound metric that grades the overall quality of a website or a webpage. Our tool offers a bulk DA checker, which makes it unique. Use a free online tool such as SEOmator Domain Authority Checker: This tool allows you to enter a website's URL and see its DA score, as well as other metrics such as page. Try the free version of Ahrefs’ traffic checker. That means a site like Wikipedia, which has 5. Moz’s tool allows businesses to check Domain Authority to “predict how likely a website is to rank on search engine result pages (SERPs). Although there are a ton of online free tools available that you can use to check the domain authority of any site but the best and easiest way to find accurate DA is to install MozBar. Save time as you quickly uncover the Page Authority, Domain Authority, and Spam Score of any site or page. Enter up to 5 domains, subdomains, subfolders or URLs to compare important metrics, analyze organic/paid traffic and backlinks trends, and get actionable data from a few widgets generated by the Keyword Gap tool. Users of Semrush may assess the domain authority of their website in addition to its many other capabilities. You inherit an established authority. SEMrush and Ahrefs both use their own crawlers and data sources to gather backlinks. To make things a bit easier we generate a list of keywords for you based on what is working for your competitors. Ahrefs. Use the Bulk Analysis Tool to analyze your competitors’ backlinks in bulk. Assess any company’s online performance with our in-depth website traffic checker. And getting links from authoritative sites boosts the trustworthiness and credibility of your own site. 33 per month. Domain Authority ( DA) - number from 1 to 100 (higher - better) provided by Moz and predicts how DOMAIN will be ranked on search engines. How To Check Domain Authority: To check domain authority, you can use the Moz Domain Analysis tool. A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. Request parameters. SEMRush rank doesn't care about your SEO, your links, your domain authority, its age, or anything like that at all. Click the "Check Authority" or "Get Results" button to initiate the analysis. Way back, Domain expiry date and Domain updated on. There are several tools available for checking your website load speed. 95/mo which is used by over 10 million people worldwide. If you need to compare the rank of various websites for a successful SEO strategy, a free Moz Domain Authority checker will be able to. When you’re done, click “ Continue To Keywords . They help search engines and users understand the topic and niche of a site, and provide. The referring domain, adobe. Make your business visible online with 55+ tools for SEO, PPC, content, social media, competitive research, and more. Sort the backlinks by their quality, page authority, domain authority, and other metrics. To find high-quality backlinks, check the Domain Authority of the listed referring domains. SEMrush is a comprehensive SEO tool that offers a domain authority checker to help website owners determine their website’s DA score. They also offer a backlinks checker, backlinks monitor, and domain availability checker. It presents users with significant amounts of key details.